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Socialbakers Appoints Neil Weston as Chief Operating Officer
NEW YORK, November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive...
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New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue
SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) – Adchemy®, provider of cloud-based software that radically simplifies ecommerce growth, today announced a new SaaS solution for...
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Why The Future of Mobile Ad Tech is SaaS: 3 Lessons from Enterprise Software
ADOTAS – Mobile advertising keeps growing by leaps and bounds, so when I argue that mobile ad tech won’t be truly transformative until it transitions to a Software-as-a-Service (SaaS) model, some in...
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Visual IQ and BlueKai Deepen Strategic Partnership
NEEDHAM, Mass., December 18, 2013 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider and BlueKai, the only independent SaaS solution for marketing data management,...
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LiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB...
SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the...
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Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square
CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered...
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LiquidM Rolls Out New Fixed Pricing Model for Mobile Ads
SAN FRANCISCO, February 25, 2014 (ADOTAS) — LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 2.0 of its industry leading platform, offering mobile...
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Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions...
SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 (ADOTAS) — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and...
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IBM to Acquire Silverpop
ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers...
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Acxiom to Acquire LiveRamp
LITTLE ROCK, May 14, 2014 (ADOTAS) – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has entered into a definitive agreement to acquire...
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